Well, videos have become quite an integral part of Social media marketing company. Nowadays, people do not have the patience to read large parts. As you get tired of reading long articles, a lot of people start liking video content more.

View video marketing status in 2020:

According to a survey by the best social media marketing agencies in Brisbane Australia:-

  • 70% of people say they like to learn about a service or product through short videos.
  • 80% of people say they were convinced to buy a product or service after watching a brand’s video

So, the right time to dive into video marketing.

Pro Tip: Create explanatory videos for social media marketing-

What do you think of the videos in the video? Find out.

Think of it as an introduction to a new brand and its services. By creating an explanatory video you can explain in detail the specific service or product you provide.

In addition to this, you can use explanatory videos to show you how you can help your audience solve real-life problems. Also, you can communicate your business mission, goals, and values.

Usually, an explanatory video aims to inform and inform. You can also use it to spread awareness about a specific cause. For example, the World Health Organization has produced many videos explaining the symptoms and virology of COVID-19.

Why Should You Create An Explainer Video For Social Media Marketing?

Well, you might question whether an explainer video will be apt for your social media marketing strategy or not. First and foremost, these videos are visually appealing and super concise. They actually enable you to pack and portray a lot of information in a short amount of time.
Here are some benefits you can enjoy.

Demonstrate Your Product:

As per the best social media marketing company in Brisbane Australia, an explainer video provides you with the chance to showcase your products and its benefits. Let’s put it this way, it helps to give your audience a walkthrough of your services.

Showcase Your Brand Personality:

Well, just like you, your brand has a personality. Creating an explainer video is a great platform to familiarize your potential audience with your brand, a new range of products and services.

Illustrate How Your Brand Solves Your Customer’s Pain Points:
Join hands with the Best Digital marketing company in Brisbane Australia, which can demonstrate how your products can solve customer’s multiple problems and real-life needs. It can also help to boost your conversion rate and brand awareness.

Where Can You Share Your Explainer Videos?

And now you are talking! The best part about explainer videos is that you can share those on multiple platforms.

1. For Social Media Marketing:

Create multiple explainer videos for different buyer personas, personalize your script for each video and post those on various social media platforms.

2.For Website:

Include one or multiple explainer videos on your website and let all your visitors know what your brand is all about. An introductory video can provide your visitors with all the information they need within a few minutes.

Moreover, your explainer videos are great elevator pitch for your brand and it solves multiple purposes at once.